Future of Television Programming

        This article talks about how the future of television programming, and how it's going to affect television programs and networks themselves. One interesting thing brought out in the article, is how television going on demand and digital is going to affect all programs. The author says that we know what day and time our shows are going to be on, and during the time we are watching those shows, we see advertisements for other shows on the network. If the ability to pre-record our shows, and be able to watch them whenever we want without commercials, then we won't be seeing the advertisements for other programs, therefore we won't be watching them. This could expecially hurt new and upcomming programs that don't have a steady fan-base yet.
         This is going to affect the industry, because that means less people watching shows on the networks. While when we tivo a show we are still watching it on the network, the show now becomes digital, and we can completely fast forward all commercials. That means less people seeing the commercials, less people that are going to watch the shows being advertised, and therefore audiences for the network as a whole. Audiences however will be postively affected. They can watch any shows they want on demand without commercials. They won't have to worry about having to be home at a certain time to watch their show. They can pre-record it and watch it whenever they want. The audiences of new and up and coming shows though, maybe affected.

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http://alexcalic.com/2009/09/29/the-future-of-television-programming-will-require-better-discovery/